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#1 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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We've worked really hard to build the Brute Outdoors brand since 2011 and owe a lot of our success to TBH. After working through a trademark issue, we're rebranding our company as Bison Coolers. We're still the exact same company producing the exact same ice chests just with a new name.
It will take most of 2015 to complete the transition and we'll continue to sell products under both names but rest assured that we'll maintain the same level of American-made quality. In fact, you'll notice the branding is nearly identical to Brute Outdoors. We just wanted you all to know that we're not going anywhere and will continue to build the best coolers on the market right here in the good ol' USA. Please help spread the word about this change and we appreciate your support! |
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#2 |
Pope & Young
Join Date: Mar 2013
Location: Houston, TX
Hunt In: South Texas
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Cool!
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#3 |
Pope & Young
![]() Join Date: Oct 2006
Location: Arlington, Texas
Hunt In: Mason, Ellis and Dimmit counties
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Sweet. Good luck with the change.
Now you gotta change your screen name. ![]() |
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#4 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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#5 |
Pope & Young
Join Date: Dec 2013
Location: Clear Lake
Hunt In: Leon Co, Jim Hogg and Starr Co.
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Can I ask why the change? My wife has the Brute Outdoors sticker on her SUV...
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#6 |
Pope & Young
Join Date: Nov 2006
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#7 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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#8 |
Six Point
Join Date: Dec 2010
Location: College Station, TX
Hunt In: Anywhere.... Mostly San Angelo.
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So if we order a lid sticker will they still say brute outdoors as of now?
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#9 |
Pope & Young
Join Date: Oct 2006
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The value of Brute Coolers just went. They're collector items now.
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#10 | |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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#11 |
Ten Point
Join Date: Apr 2012
Location: Winters, TX
Hunt In: Irion County
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That sucks, brute sounds so much better than Bison......
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#12 |
Pope & Young
Join Date: Dec 2013
Location: Clear Lake
Hunt In: Leon Co, Jim Hogg and Starr Co.
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Bison are cool... Im ok with it.
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#13 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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#14 |
Pope & Young
Join Date: Oct 2009
Location: Burleson
Hunt In: Whitney and Glen Rose
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Hope you have continued success.
In fact, I hope you are able to double in size this year. |
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#15 |
Ten Point
![]() Join Date: Aug 2009
Location: Round Rock
Hunt In: Junction
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i think my Brute cooler is defective now (due to the improper name). i guess you will have to replace it with a bison
good luck on the transition, we are pulling for you |
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#16 | |
Administrator
![]() Join Date: Oct 2006
Location: Wichita Falls
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I got that covered... without lawyers or charging $250/ hour.
Now you can change you avatar, Bison. Good luck with the transition.
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#17 |
Four Point
Join Date: Jan 2015
Location: Del Rio
Hunt In: Edwards County
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I kind of like the name change
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#18 |
Pope & Young
Join Date: Aug 2013
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...we are a vendor, and this is literally the first any of us have hear of this, though I guess somebody way up the chain might have heard... thanks guys lol
guessing we need to pull down old signs and stuff from our store? |
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#19 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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You should have received a mass email earlier in the week with details. It's going to take months to update the molds and the only changes will be (1) inside the lid and (2) the dometag on the outside. Aside from that, the coolers will be exactly identical. I'd recommend keeping your signage up until we have replacements. We'll be co-branding for quite some time in 2015 so absolutely no harm done. Thanks bud!
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#20 |
Pope & Young
Join Date: Oct 2006
Location: Sugarland
Hunt In: Victoria
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Sucks
But here's the deal people buy coolers for a variety of reasons and you fit all of them. Yall will do fine and your brand isn't just based on a name it's quality of product. |
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#21 |
Ten Point
Join Date: Aug 2012
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Does the name change have to do with the other manufacturer under the same name? I always wondered if yall was affiliated.
I personally would have changed the name to Prestige Worldwide Coolers. Some guys might get that. But as long as the quality and customer service doesn't change, yall could rename the company to Pink Pansy Coolers and I'd still own one. |
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#22 |
Pope & Young
![]() Join Date: Sep 2007
Location: Atascocita
Hunt In: Delta County and anywhere else I can.
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#23 | |
Pope & Young
Join Date: Aug 2013
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#24 | |
Pope & Young
Join Date: Jan 2012
Location: Savoy, Texas
Hunt In: Fannin/Grayson/Erath
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Lol |
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#25 |
Eight Point
Join Date: Jul 2012
Location: San Antonio, TX
Hunt In: Carta Valley/Comfort
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Still proud to be a vendor! The name change might even cause the original Brute's to increase in value over time!
Keep making a great product! |
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#26 |
Pope & Young
Join Date: Oct 2010
Location: Austin
Hunt In: Edwards, Hays, Caldwell
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Well I thought my next coolkid cooler would be a Brute... Guess Ill have to get a Bison
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#27 |
Pope & Young
Join Date: Nov 2006
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#28 |
Ten Point
Join Date: May 2009
Location: Odessa TX
Hunt In: Any where I can
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You know now this will cause a problem with some American indians. Hehe just kidding.
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#29 |
Ten Point
Join Date: Oct 2006
Location: Parker County
Hunt In: Brewster, Cooke and Clay County
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So does this mean you will be selling some coolers with the old Brute logo for cheap? I need a 100Qt.
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#30 |
Pope & Young
![]() Join Date: Oct 2006
Location: Austin
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I have enjoyed the Brute banter over the years but I'm ready to transition my brain to Bison.
Best to you guys. I used to own legdog.com and then I let it lapse and some firm that registers tons of semi common addresses snatched it up. I could buy if I wanted to burn some $. |
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#31 |
Pope & Young
Join Date: Jan 2011
Location: El Campo, tx
Hunt In: Back yard, stand, or my dreams
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Once I have some money holed up, I'll have to get me a first generation Bison cooler!
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#32 |
Ten Point
Join Date: Oct 2010
Location: Leander Texas
Hunt In: Coke county, Concho county, Bastrop county.
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#33 |
Eight Point
Join Date: Dec 2011
Location: Fort Worth, TX
Hunt In: Goldthwaite, TX
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Thanks for the support!
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#34 |
Pope & Young
Join Date: Dec 2013
Location: Clear Lake
Hunt In: Leon Co, Jim Hogg and Starr Co.
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#35 |
Pope & Young
Join Date: Jan 2012
Location: Savoy, Texas
Hunt In: Fannin/Grayson/Erath
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Get it certified "Bison Proof" and you're golden.
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#36 |
Pope & Young
Join Date: Oct 2006
Location: Kerrville - Boerne - Rockport
Hunt In: Kerr County - Gillespie County
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Sweet name and congratulations on the new transition!
The value of my flats skiff just went up! ![]() ![]() |
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#37 |
Administrator
![]() Join Date: Oct 2006
Location: Home: Hallettsville, TX Photo/Video: Sony A7S III
Hunt In: Webb, LaSalle, Lavaca
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I'm a fan. I think I like the name "Bison" even more than "Brute" - although I'm sure nobody likes the idea of being forced to change. I have no doubt it'll be a seamless transition - from a customer standpoint.
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#38 |
Pope & Young
Join Date: Aug 2014
Location: Central Tx
Hunt In: NTX
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Like the name..curious why exactly yall had to change?
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#39 |
Pope & Young
Join Date: Jul 2010
Location: Magnolia
Hunt In: The woods
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Anything to do with that trashy company?
![]() maybe I'll have to put mine in the classifieds as a first generation limited edition |
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#40 |
Ten Point
![]() Join Date: Jul 2012
Location: RGV
Hunt In: RGV
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Bison Coolers works for me. Just orderd a couple of koozies & a bottle opener. Wanted the Brute koozies before I order the bison koozies
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#41 |
Pope & Young
Join Date: Aug 2009
Hunt In: granger, victoria
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#42 |
Pope & Young
Join Date: Oct 2006
Location: Wimberley
Hunt In: Where ever the wind takes me......
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I like the new name. Now I guess I need to start buying each one of the Bison coolers.
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#43 |
Pope & Young
![]() Join Date: Oct 2011
Location: Baton Rouge
Hunt In: Jefferson & Brooks County
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I love my brute I mean ugh bison products
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#44 |
Pope & Young
![]() Join Date: Oct 2006
Location: Kingwood, TX
Hunt In: McMullen County and Western States
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![]() ![]() Put ice in here on the way to the ranch on January 2nd. Finally pulled it out of my truck and opened it up this morning |
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#45 | |
Pope & Young
Join Date: Feb 2007
Location: Texas
Hunt In: Lampasas
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Same here! Probly still had 20lbs of ice from the first weekend in January. More support from this guy!!!! AND I'm missing one of my drain plugs!!!! ......I have no idea what happened to it. |
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#46 |
Six Point
Join Date: Nov 2008
Location: Purcell, Ok.
Hunt In: Oklahoma
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The Brute Softpak in tan was on backorder from Brute a couple of weeks ago, so I ordered one from a company who told me on the phone that they had a tan one in stock. The next day I received an email informing me that they were on backorder. I was bummed, but decided to wait rather than order it in black. It arrived this evening and I was totally surprised when I opened it and it had a big Bison Coolers emblem on the side of it. I thought I had been scammed until I found out about the change. Awesome looking soft cooler and can't wait to try it out.
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#47 |
Pope & Young
![]() Join Date: Oct 2006
Location: White Oak
Hunt In: Bee County
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Brute trashcans suck!!! Just saying! Gonna have to burn mine now and go Rubbermaid!
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#48 |
Pope & Young
Join Date: Jan 2011
Location: DFW
Hunt In: Where I can
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FS: Brute 75 with 4 Brute Ice packs...$1000...it's a collectors item!
I kid, I'd never sell my brute. Stinks yall had to change the name, but I'm sure it won't affect your reputation. Keep up the great work! |
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#49 |
Pope & Young
Join Date: Sep 2013
Location: 3rd Coast
Hunt In: Batson
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Pm sent Bison
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#50 |
Six Point
Join Date: Jun 2010
Location: San Marcos
Hunt In: Mills County
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Love my Brute Soft Cooler, used it this weekend! Left my house at 4:00 a.m. Saturday morning and returned home at 9:00 p.m. on Saturday night and still had frozen ice packs in it!
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