Bison Coolers by Brute Outdoors - TexasBowhunter.com Community Discussion Forums

Bison Coolers · 01-15-2015, 07:25 AM

We've worked really hard to build the Brute Outdoors brand since 2011 and owe a lot of our success to TBH. After working through a trademark issue, we're rebranding our company as Bison Coolers. We're still the exact same company producing the exact same ice chests just with a new name.

It will take most of 2015 to complete the transition and we'll continue to sell products under both names but rest assured that we'll maintain the same level of American-made quality. In fact, you'll notice the branding is nearly identical to Brute Outdoors.

We just wanted you all to know that we're not going anywhere and will continue to build the best coolers on the market right here in the good ol' USA. Please help spread the word about this change and we appreciate your support!

Name: New_Branding_Image_1.jpg
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Name: New_Branding_Image_1.jpg
Views: 3507
Size: 124.7 KB

Colton · 01-15-2015, 07:29 AM

Cool!

Fishndude · 01-15-2015, 07:29 AM

Sweet. Good luck with the change.

Now you gotta change your screen name.

Bison Coolers · 01-15-2015, 07:32 AM

Quote:

Originally Posted by Fishndadio

Sweet. Good luck with the change.

Now you gotta change your screen name.

That was actually one of the first things I thought about. What a bummer...

3DW5 · 01-15-2015, 07:47 AM

Can I ask why the change? My wife has the Brute Outdoors sticker on her SUV...

RR 314 · 01-15-2015, 07:52 AM

Quote:

Originally Posted by 3DW5

Can I ask why the change? My wife has the Brute Outdoors sticker on her SUV...

The answer is lawyers. Stinkin' lawyers.

Bison Coolers · 01-15-2015, 07:54 AM

Quote:

Originally Posted by RR 314

The answer is lawyers. Stinkin' lawyers.

That and we were a few billion dollars short to fight it

Go small business!

Patr357 · 01-15-2015, 07:55 AM

So if we order a lid sticker will they still say brute outdoors as of now?

Charles · 01-15-2015, 07:57 AM

The value of Brute Coolers just went. They're collector items now.

Bison Coolers · 01-15-2015, 08:00 AM

Quote:

Originally Posted by Patr357

So if we order a lid sticker will they still say brute outdoors as of now?

It's really a mixed bag right now. These will be one of the first things transitioned but we'll still have some Brute on hand. If you look at the logos, the bison is still there along with the same font. Most folks probably won't even notice.

AddisonOil · 01-15-2015, 08:13 AM

That sucks, brute sounds so much better than Bison......

3DW5 · 01-15-2015, 08:15 AM

Bison are cool... Im ok with it.

Bison Coolers · 01-15-2015, 08:16 AM

Quote:

Originally Posted by AddisonOil

That sucks, brute sounds so much better than Bison......

Thanks for building our self esteem

Just kidding

Buckshot-73 · 01-15-2015, 08:17 AM

Hope you have continued success.

In fact, I hope you are able to double in size this year.

rsquared · 01-15-2015, 08:17 AM

i think my Brute cooler is defective now (due to the improper name). i guess you will have to replace it with a bison

good luck on the transition, we are pulling for you

Devin · 01-15-2015, 08:18 AM

Quote:

Originally Posted by Fishndadio

Now you gotta change your screen name.

I got that covered... without lawyers or charging $250/ hour.

Now you can change you avatar, Bison. Good luck with the transition.

bodie · 01-15-2015, 08:21 AM

I kind of like the name change

catslayer · 01-15-2015, 08:29 AM

...we are a vendor, and this is literally the first any of us have hear of this, though I guess somebody way up the chain might have heard... thanks guys lol

guessing we need to pull down old signs and stuff from our store?

Bison Coolers · 01-15-2015, 08:40 AM

Quote:

Originally Posted by catslayer

...we are a vendor, and this is literally the first any of us have hear of this, though I guess somebody way up the chain might have heard... thanks guys lol

guessing we need to pull down old signs and stuff from our store?

You should have received a mass email earlier in the week with details. It's going to take months to update the molds and the only changes will be (1) inside the lid and (2) the dometag on the outside. Aside from that, the coolers will be exactly identical. I'd recommend keeping your signage up until we have replacements. We'll be co-branding for quite some time in 2015 so absolutely no harm done. Thanks bud!

txdukklr · 01-15-2015, 08:41 AM

Sucks

But here's the deal people buy coolers for a variety of reasons and you fit all of them.

Yall will do fine and your brand isn't just based on a name it's quality of product.

Possum Fat · 01-15-2015, 08:53 AM

Does the name change have to do with the other manufacturer under the same name? I always wondered if yall was affiliated.

I personally would have changed the name to Prestige Worldwide Coolers. Some guys might get that.

But as long as the quality and customer service doesn't change, yall could rename the company to Pink Pansy Coolers and I'd still own one.

salth2o · 01-15-2015, 09:03 AM

Quote:

Originally Posted by Possum Fat

I personally would have changed the name to Prestige Worldwide Coolers. Some guys might get that.

Boats and ....

I like the name change.

catslayer · 01-15-2015, 09:07 AM

Quote:

Originally Posted by Bison Coolers

You should have received a mass email earlier in the week with details. It's going to take months to update the molds and the only changes will be (1) inside the lid and (2) the dometag on the outside. Aside from that, the coolers will be exactly identical. I'd recommend keeping your signage up until we have replacements. We'll be co-branding for quite some time in 2015 so absolutely no harm done. Thanks bud!

good to know... i'm betting one of our regional guys got the note but hasn't let us know cause we don't have to pull down the signage.

Graysonhogs · 01-15-2015, 09:10 AM

Quote:

Originally Posted by Possum Fat

Does the name change have to do with the other manufacturer under the same name? I always wondered if yall was affiliated.

I personally would have changed the name to Prestige Worldwide Coolers. Some guys might get that.

But as long as the quality and customer service doesn't change, yall could rename the company to Pink Pansy Coolers and I'd still own one.

Lol

Catcher20 · 01-15-2015, 09:10 AM

Still proud to be a vendor! The name change might even cause the original Brute's to increase in value over time!

Keep making a great product!

Patton · 01-15-2015, 09:15 AM

Well I thought my next coolkid cooler would be a Brute... Guess Ill have to get a Bison

RR 314 · 01-15-2015, 11:21 AM

Quote:

Originally Posted by bodie

I kind of like the name change

Honestly, I do as well. I think the graphic designer did great work as well. I know the company has a lot of time, money and goodwill tied up in previous name; however, I think the transition should be well received. Best wishes!

enewman · 01-15-2015, 11:29 AM

You know now this will cause a problem with some American indians. Hehe just kidding.

TxTechBowhunter · 01-15-2015, 11:31 AM

So does this mean you will be selling some coolers with the old Brute logo for cheap? I need a 100Qt.

Legdog · 01-15-2015, 11:32 AM

I have enjoyed the Brute banter over the years but I'm ready to transition my brain to Bison.

Best to you guys.

I used to own legdog.com and then I let it lapse and some firm that registers tons of semi common addresses snatched it up. I could buy if I wanted to burn some $.

popup_menace · 01-15-2015, 11:41 AM

Once I have some money holed up, I'll have to get me a first generation Bison cooler!

arrowsonly88 · 01-15-2015, 11:59 AM

Quote:

Originally Posted by TxTechBowhunter

So does this mean you will be selling some coolers with the old Brute logo for cheap? I need a 100Qt.

X2! I'm in for a discounted brute! I like the name bison, fits the original logo well

Bison Coolers · 01-16-2015, 07:51 AM

Thanks for the support!

3DW5 · 01-16-2015, 07:53 AM

Quote:

Originally Posted by enewman

You know now this will cause a problem with some American indians. Hehe just kidding.

No you are correct, we might need to check and see if the Bison are upset... We don't want to hurt anybody's feelings....

Graysonhogs · 01-16-2015, 08:41 AM

Get it certified "Bison Proof" and you're golden.

AtTheWall · 01-16-2015, 09:14 AM

Sweet name and congratulations on the new transition!

The value of my flats skiff just went up!

Michael · 01-16-2015, 09:25 AM

I'm a fan. I think I like the name "Bison" even more than "Brute" - although I'm sure nobody likes the idea of being forced to change. I have no doubt it'll be a seamless transition - from a customer standpoint.

gingib · 01-16-2015, 09:26 AM

Like the name..curious why exactly yall had to change?

Quackerbox · 01-16-2015, 09:47 AM

Anything to do with that trashy company?

maybe I'll have to put mine in the classifieds as a first generation limited edition

RAGUIRREJR · 01-16-2015, 12:32 PM

Bison Coolers works for me. Just orderd a couple of koozies & a bottle opener. Wanted the Brute koozies before I order the bison koozies

Dirtymike · 01-16-2015, 01:18 PM

Quote:

Originally Posted by rsquared

i think my Brute cooler is defective now (due to the improper name). i guess you will have to replace it with a bison

good luck on the transition, we are pulling for you

I bet it still says Dell on it...

bowhuntertex · 01-16-2015, 01:44 PM

I like the new name. Now I guess I need to start buying each one of the Bison coolers.

Black Ice · 01-16-2015, 02:49 PM

I love my brute I mean ugh bison products

RJK70 · 01-17-2015, 10:31 AM

Put ice in here on the way to the ranch on January 2nd. Finally pulled it out of my truck and opened it up this morning

savin yours · 01-18-2015, 04:32 PM

Quote:

Originally Posted by RJK70

Put ice in here on the way to the ranch on January 2nd. Finally pulled it out of my truck and opened it up this morning

Same here! Probly still had 20lbs of ice from the first weekend in January. More support from this guy!!!! AND I'm missing one of my drain plugs!!!! ......I have no idea what happened to it.

mbear53 · 01-30-2015, 06:42 PM

The Brute Softpak in tan was on backorder from Brute a couple of weeks ago, so I ordered one from a company who told me on the phone that they had a tan one in stock. The next day I received an email informing me that they were on backorder. I was bummed, but decided to wait rather than order it in black. It arrived this evening and I was totally surprised when I opened it and it had a big Bison Coolers emblem on the side of it. I thought I had been scammed until I found out about the change. Awesome looking soft cooler and can't wait to try it out.

Burnadell · 02-08-2015, 05:25 PM

Brute trashcans suck!!! Just saying! Gonna have to burn mine now and go Rubbermaid!

PSD Ryan · 02-08-2015, 06:06 PM

FS: Brute 75 with 4 Brute Ice packs...$1000...it's a collectors item!

I kid, I'd never sell my brute.

Stinks yall had to change the name, but I'm sure it won't affect your reputation. Keep up the great work!

SwampRanger · 02-08-2015, 08:23 PM

Pm sent Bison

wellsm11 · 02-08-2015, 08:27 PM

Love my Brute Soft Cooler, used it this weekend! Left my house at 4:00 a.m. Saturday morning and returned home at 9:00 p.m. on Saturday night and still had frozen ice packs in it!

01-15-2015, 07:25 AM	#1
Bison Coolers Eight Point Join Date: Dec 2011 Location: Fort Worth, TX Hunt In: Goldthwaite, TX	Bison Coolers by Brute Outdoors We've worked really hard to build the Brute Outdoors brand since 2011 and owe a lot of our success to TBH. After working through a trademark issue, we're rebranding our company as Bison Coolers. We're still the exact same company producing the exact same ice chests just with a new name. It will take most of 2015 to complete the transition and we'll continue to sell products under both names but rest assured that we'll maintain the same level of American-made quality. In fact, you'll notice the branding is nearly identical to Brute Outdoors. We just wanted you all to know that we're not going anywhere and will continue to build the best coolers on the market right here in the good ol' USA. Please help spread the word about this change and we appreciate your support!

01-16-2015, 09:25 AM	#37
Michael Administrator Join Date: Oct 2006 Location: Home: Hallettsville, TX Photo/Video: Canon 7D DSLR Hunt In: Webb, LaSalle, Lavaca	I'm a fan. I think I like the name "Bison" even more than "Brute" - although I'm sure nobody likes the idea of being forced to change. I have no doubt it'll be a seamless transition - from a customer standpoint. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

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01-15-2015, 07:29 AM	#2
Colton Pope & Young Join Date: Mar 2013 Location: Richmond, TX Hunt In: South Texas	Cool!

01-15-2015, 07:29 AM	#3
Fishndude Pope & Young Join Date: Oct 2006 Location: Arlington, Texas Hunt In: Mason, Ellis and Dimmit counties	Sweet. Good luck with the change. Now you gotta change your screen name.

01-15-2015, 07:47 AM	#5
3DW5 Pope & Young Join Date: Dec 2013 Location: Clear Lake Hunt In: Leon Co, Jim Hogg and Starr Co.	Can I ask why the change? My wife has the Brute Outdoors sticker on her SUV...

01-15-2015, 07:55 AM	#8
Patr357 Six Point Join Date: Dec 2010 Location: College Station, TX Hunt In: Anywhere.... Mostly San Angelo.	So if we order a lid sticker will they still say brute outdoors as of now?

01-15-2015, 07:57 AM	#9
Charles Pope & Young Join Date: Oct 2006	The value of Brute Coolers just went. They're collector items now.

01-15-2015, 08:13 AM	#11
AddisonOil Ten Point Join Date: Apr 2012 Location: Winters, TX Hunt In: Irion County	That sucks, brute sounds so much better than Bison......

01-15-2015, 08:15 AM	#12
3DW5 Pope & Young Join Date: Dec 2013 Location: Clear Lake Hunt In: Leon Co, Jim Hogg and Starr Co.	Bison are cool... Im ok with it.

01-15-2015, 08:17 AM	#14
Buckshot-73 Pope & Young Join Date: Oct 2009 Location: Burleson Hunt In: Whitney and Glen Rose	Hope you have continued success. In fact, I hope you are able to double in size this year.

01-15-2015, 08:17 AM	#15
rsquared Ten Point Join Date: Aug 2009 Location: Round Rock Hunt In: Junction	i think my Brute cooler is defective now (due to the improper name). i guess you will have to replace it with a bison good luck on the transition, we are pulling for you

01-15-2015, 08:21 AM	#17
bodie Four Point Join Date: Jan 2015 Location: Del Rio Hunt In: Edwards County	I kind of like the name change

01-15-2015, 08:29 AM	#18
catslayer Pope & Young Join Date: Aug 2013	...we are a vendor, and this is literally the first any of us have hear of this, though I guess somebody way up the chain might have heard... thanks guys lol guessing we need to pull down old signs and stuff from our store?

01-15-2015, 08:41 AM	#20
txdukklr Pope & Young Join Date: Oct 2006 Location: Sugarland Hunt In: Victoria	Sucks But here's the deal people buy coolers for a variety of reasons and you fit all of them. Yall will do fine and your brand isn't just based on a name it's quality of product.

01-15-2015, 08:53 AM	#21
Possum Fat Ten Point Join Date: Aug 2012	Does the name change have to do with the other manufacturer under the same name? I always wondered if yall was affiliated. I personally would have changed the name to Prestige Worldwide Coolers. Some guys might get that. But as long as the quality and customer service doesn't change, yall could rename the company to Pink Pansy Coolers and I'd still own one.

01-15-2015, 09:10 AM	#25
Catcher20 Eight Point Join Date: Jul 2012 Location: San Antonio, TX Hunt In: Carta Valley/Comfort	Still proud to be a vendor! The name change might even cause the original Brute's to increase in value over time! Keep making a great product!

01-15-2015, 09:15 AM	#26
Patton Pope & Young Join Date: Oct 2010 Location: Austin Hunt In: Edwards, Hays, Caldwell	Well I thought my next coolkid cooler would be a Brute... Guess Ill have to get a Bison

01-15-2015, 11:29 AM	#28
enewman Ten Point Join Date: May 2009 Location: Odessa TX Hunt In: Any where I can	You know now this will cause a problem with some American indians. Hehe just kidding.

01-15-2015, 11:31 AM	#29
TxTechBowhunter Ten Point Join Date: Oct 2006 Location: Parker County Hunt In: Brewster, Cooke and Clay County	So does this mean you will be selling some coolers with the old Brute logo for cheap? I need a 100Qt.

01-15-2015, 11:32 AM	#30
Legdog Pope & Young Join Date: Oct 2006 Location: Austin	I have enjoyed the Brute banter over the years but I'm ready to transition my brain to Bison. Best to you guys. I used to own legdog.com and then I let it lapse and some firm that registers tons of semi common addresses snatched it up. I could buy if I wanted to burn some $.

01-15-2015, 11:41 AM	#31
popup_menace Pope & Young Join Date: Jan 2011 Location: El Campo, tx Hunt In: Back yard, stand, or my dreams	Once I have some money holed up, I'll have to get me a first generation Bison cooler!

01-16-2015, 07:51 AM	#33
Bison Coolers Eight Point Join Date: Dec 2011 Location: Fort Worth, TX Hunt In: Goldthwaite, TX	Thanks for the support!

01-16-2015, 08:41 AM	#35
Graysonhogs Pope & Young Join Date: Jan 2012 Location: Savoy, Texas Hunt In: Fannin/Grayson/Erath	Get it certified "Bison Proof" and you're golden.

01-16-2015, 09:14 AM	#36
AtTheWall Pope & Young Join Date: Oct 2006 Location: Kerrville - Boerne - Rockport Hunt In: Kerr County - Gillespie County	Sweet name and congratulations on the new transition! The value of my flats skiff just went up!

01-16-2015, 09:26 AM	#38
gingib Pope & Young Join Date: Aug 2014 Location: Central Tx Hunt In: NTX	Like the name..curious why exactly yall had to change?

01-16-2015, 09:47 AM	#39
Quackerbox Pope & Young Join Date: Jul 2010 Location: Magnolia Hunt In: The woods	Anything to do with that trashy company? maybe I'll have to put mine in the classifieds as a first generation limited edition

01-16-2015, 12:32 PM	#40
RAGUIRREJR Ten Point Join Date: Jul 2012 Location: RGV Hunt In: RGV	Bison Coolers works for me. Just orderd a couple of koozies & a bottle opener. Wanted the Brute koozies before I order the bison koozies

01-16-2015, 01:44 PM	#42
bowhuntertex Pope & Young Join Date: Oct 2006 Location: Wimberley Hunt In: Where ever the wind takes me......	I like the new name. Now I guess I need to start buying each one of the Bison coolers.

01-16-2015, 02:49 PM	#43
Black Ice Pope & Young Join Date: Oct 2011 Location: Baton Rouge Hunt In: Jefferson & Brooks County	I love my brute I mean ugh bison products

01-17-2015, 10:31 AM	#44
RJK70 Pope & Young Join Date: Oct 2006 Location: Kingwood, TX Hunt In: McMullen County and Western States	Put ice in here on the way to the ranch on January 2nd. Finally pulled it out of my truck and opened it up this morning

01-30-2015, 06:42 PM	#46
mbear53 Six Point Join Date: Nov 2008 Location: Purcell, Ok. Hunt In: Oklahoma	The Brute Softpak in tan was on backorder from Brute a couple of weeks ago, so I ordered one from a company who told me on the phone that they had a tan one in stock. The next day I received an email informing me that they were on backorder. I was bummed, but decided to wait rather than order it in black. It arrived this evening and I was totally surprised when I opened it and it had a big Bison Coolers emblem on the side of it. I thought I had been scammed until I found out about the change. Awesome looking soft cooler and can't wait to try it out.

02-08-2015, 05:25 PM	#47
Burnadell Pope & Young Join Date: Oct 2006 Location: White Oak Hunt In: Bee County	Brute trashcans suck!!! Just saying! Gonna have to burn mine now and go Rubbermaid!