Nike stocks are up!!

[cjkozik]

I wonder why??

[nando]

Probably because Tiger likes it.

http://www.espn.com/golf/story/_/id/24607097/tiger-woods-calls-colin-kaepernick-nike-ad-beautiful-spot

And I'm not a Tiger lover by any means.

[jerp]

Despite the supposed backlash, sales are actually up since the Kapernick announcement

https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07

[175gr7.62]

I wonder why??

Because despite what we think the people who actually buy their stuff either don't care or agree with them. Play to your market base......good business decision.

[Leon County Slayer]

because they aren't as dumb as they look? I'm sure it was a calculated decision and they thought they would make money with the new advertisements or there's no way they would have done it...Nike doesn't have a history of failing much (with the exception of golf clubs) - they know who their majority market is and that they'll gain more millennials too probably.

[rtp]

Im still skeptical of the long term effects. Let's see how things are going for them in another calendar year or two.

[Walker]

Because the big majority of Nike sales are overseas.

[Lungbustr]

Despite the supposed backlash, sales are actually up since the Kapernick announcement

https://www.marketwatch.com/story/ni...ign-2018-09-07

Short term anyways. We shall see how it does long term.

None of my money will be funding any nike purchases.

[clayree]

I will never buy Nike products again.

[C-dubyah]

It's very appealing to 13% of the population.

[cjkozik]

Valid points

[JLivi1224]

It's very appealing to 13% of the population.

Curious as to what percentage of Nike purchases belong to this 13%. Nike evaluated this for sure.

[gingib]

I won't be buying their SHET....but our world is being taken over from illegals, democrats, and their kind because they get free handouts. So they keep producing and voting that way.

So Nike knew what they were doing

[Maxlab]

The majority of Nike’s market share is people that are 33 years and under. Unfortunately they don’t have the same values as us. Very smart move for Nike, however I don’t agree with it.

[CaptainDave]

Perhaps the people that actually own or are buying Nike stock only care about making money; i.e. EPS.

Many investors couldn't care less about Kapernick as long as the longer term earngins projection appears to be positive.