I didn't catch the micro brew part. What is a micro brew?
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Originally posted by DeerGeek View PostSam Adams Boston Lager and Sam Adams Octoberfest for me. I don't know if you would call Sam Adams a microbrew (maybe craft brew)?
Saw last week that craft beers are really cutting into the Budweiser market. Budweiser was going to drop the Clydesdale horses from their advertising and try to appeal to a different market.
They were going to replace the Clydesdales with Jay Z
Budweiser is retiring its iconic holiday Clydesdale horse commercials amid declining sales and intense competition from craft beers, according to a report published on Sunday in The Wall Street Journal.
The move comes as part of Budweiser's broader efforts to convince 21-to-27-year-olds that its beer is still relevant. The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.
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