Originally posted by Shake N' Bake
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That said, there's still plenty of opportunity in the "creator" market, both inside and outside of YouTube. Here are some random thoughts, some of which could fall into the "advice" category.
1. "Take the Leap." "Just do it." "The first is always the hardest." Pick your cliche'...but you have to start somewhere.
I didn't start my "Video Journal" when I had the original idea because I had a hefty supply of excuses. I needed a new camera...different lens...better lighting...higher quality audio setup. I need to learn to color grade...boost audio...animate grapics...tell a better story...create zoom or light leak transitions...people will think it's corny...the list goes on and on.
Pretty much everybody has what they need to start creating videos in their pocket (camera phone) and their head (idea or story). Don't overthink it. Just create it and upload it. Not many people are likely to see your first one, anyway!
2. "Make bad videos until you're good, then make good videos until you're great." Create and upload your first and then move on to the second. You'll learn new techniques, get more efficient with filming and editing, get more comfortable talking to a camera, etc. the more you create and upload. Don't try to wait until you're a great producer, editor, storyteller, etc. to start. Increase your learning curve to greatness by doing ("doing is learning" if you want another cliche')
3. Find your niche. Most successful YouTubers have found a specific niche - idea, information, entertainment, topic, etc. - and cater to that audience.
4. Story is king. This should probably be #1. I think too many new "vloggers" rely on just winging it with whatever happens in their daily lives. Some vloggers can get away with that, but in most cases those vloggers built an audience elsewhere by providing information before they started vlogging their personal "story." Neistat, Carriker and Rackley are each good examples. They built an audience before they started vlogging their personal lives. Even if vlogging your personal life, you still need to tell a compelling story. Neistat is brilliant at this.
5. Be consistent with uploads. This is one of my problems, but you'll build your audience more quickly if you are consistent with your uploads.
I have more random thoughts about this, but I need to get to work!
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