The Brute Softpak in tan was on backorder from Brute a couple of weeks ago, so I ordered one from a company who told me on the phone that they had a tan one in stock. The next day I received an email informing me that they were on backorder. I was bummed, but decided to wait rather than order it in black. It arrived this evening and I was totally surprised when I opened it and it had a big Bison Coolers emblem on the side of it. I thought I had been scammed until I found out about the change. Awesome looking soft cooler and can't wait to try it out.
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Bison Coolers by Brute Outdoors
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Rubbermaid has been using the Brute name for several decades now. I have bought them by the truckload over the years. Great product actually. I am surprised that any company would produce a new plastic product and think that they could use the name Brute. Definately a costly mistake on the part of the cooler manufacturer but they make a good product and there seems to be an endless supply of people willing to spend big bucks for this type of cooler. Best of luck on the rebranding.
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